Negative news stories are tough to get rid of. Because online newspapers and digital TV news sites have so much content and lots of links pointing to them, they are viewed as authority sites by Google; stories posted on these sites are prone to appear when you search your name or business.
In the video below, I describe a DIY tip you can try yourself to get the story corrected or removed. If that doesn’t work, you’re going to need to hire a reputation management firm to help push down the negative article. Feel free to watch the video and follow along with the transcription below. I hope you find it helpful and informative.
Hello there, my name is Mike Munter and I’m with Affordable Reputation Management. I’d like to talk to you about online newspapers.
Many people call us because they’ve got their local newspaper which has published an article about them online that casts them in a negative light or is just a really bad story about them or their business. And it’s appearing on the first page of Google.
Now, there are two things you can do with online newspapers. The first thing you can do is you can actually contact the publisher of the paper or the editorial review, or even the journalist sometimes who wrote the article. You can ask them very nicely if they will remove or edit the article. Especially if there’s incorrect information or if there’s new information about you which is now positive.
In my experience, sometimes that works. It’s certainly worth a try, but many newspapers have policies against removing any content.
Using Reputation Management To Force Down A Negative News Article
So, that’s where you need to go to step two and that’s reputation management. That’s where we come in. What we will do is we will create a whole bunch of new websites for you. We will push those websites up by using link building techniques that are very aggressive. What’ll happen over time is that the online newspaper article will start to fall.
How long it will take varies depending on several factors. One of them most importantly is: How strong is the article about you? How long has it been there? How many comments are on that article? Generally, you could be looking at anywhere between a month or two on the short end to maybe six months or more – give or take – on the back end.
Reputation Management Costs
The nice thing is we give you one price to do the job. There’s not these monthly recurring fees that the big firms will charge you. There’s not a huge $15,000 or $20,000 fee that you have to pay up front. We give you one price – half of it is due up front; half of it is due when the newspaper article about you is gone off of page one [of Google].
So, if that sounds interesting to you or helpful, we’d love to help you get rid of that newspaper article about you – get it off of page one, so that you can get on with your business or get on with your job seeking.
I can be reached at 503-890-6663.
Government websites (often referred to as .gov) are among the toughest to push off the first page of Google. That’s because .gov sites are operated by local, state, and federal governments. The pages that are published on sites like these comes with a very high level of trust. Thus, Google considers them to be an authority and ranks them highly in search results.
If you Google your name and see a .gov site on page one, you usually only have one course of action – reputation management. We will create 80+ websites for you on web 2.0 and social media sites. We’ll quickly add content and then start a rigorous link building campaign to start pushing ALL of the sites up.
We’ve seen results in as little as 4-6 weeks and we’ve seen campaigns like this take 8-10 months. With .gov sites, it’s extremely difficult to push them down and therefore, it’s hard to predict how long it will take.
When you choose to work with us, we quote you one flat fee price to get the job done and push the .gov site off page 1 of Google. This is our advantage over the corporate reputation management firms that charge exorbitant up front fees or have ongoing monthly fees. Neither of these payment methods is tilted toward you as the customer.
When you call us at 503-890-6663, you get your price and our best guess at how long it will take to get rid of the negative government site’s web page. The nice thing is if we are wrong and it takes longer than anticipated, your price does not change. You’re locked in – even if it winds up costing us money. We keep going until the job is done.
We require 50% to get started and 50% when we wrap it up. Try getting a guarantee like that from the big firms!
If you’d like to learn a bit more, please watch this video: Pushing Down a Government Website With Affordable Reputation Management.
I get calls regularly from people who fall into one of two categories:
1) They can’t afford our services or anyone elses.
2) They want to do it themselves and just need some guidance.
If either of these decriptions fits you, you’re in the right place. Here is one of the strategies we’ve used to help clients take control of their online reputation. The work is not hard, it just takes time. Good luck with your campaign. We are always here to carry it out for you if you decide you want to contract with a professional reputation management firm. Call 503-890-6663 for a quote, or refer to our 2014 price guide.
Here’s a quick new video that explains what Google Autocomplete is and how we fix it. If you don’t like what you see in the Google suggestions when you begin typing your name or business, we can help you fix it. Call 503-890-6663.
We published a new press release titled Affordable Reputation Management Strategy Released which details the strategy we use to help our clients.
You can view a slideshow of the presentation at: http://www.slideshare.net/affordablereputationmanagement and you can read the strategy in greater detail at http://affordablereputationmanagement.tumblr.com/.
I figured it was a good idea to share the steps, so do-it-yourselfers have an effective model to follow in order to manage their own reputation online. Feel free to share with anyone you think can benefit from it!
Slideshare provides embed code, so if you want to watch it here, enjoy.